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Attempting to spice up these celebrity lives, illustrator Odessa Begay has created the Museum of Modern Tweets, posting illustrated interpretations of stars' Twitter posts each week. Her works play off poor grammar and lack of context for maximum comedic effect, turning everyday updates into surreal, vibrant scenes. The results include Lance Armstrong sitting on a couch with mythical creatures, Kirstie Alley in a bear suit and Shaq hunting down miniature versions of LeBron James with a butterfly...

Author: /time Magazine | Title: Celebrity Tweets, in Full Color | 3/8/2010 | See Source »

...worth noting that while replacing some foods with alcohol may seem like an enticing weight-loss loophole, it isn't necessarily good for health. "Displacing 200 calories or so from food with alcohol probably has a detrimental effect on diet quality and on overall health," notes Dr. David Katz, director and co-founder of the Yale University Prevention Research Center. "If you look meticulously at nutrient intake, there might be important deficiencies there...

Author: /time Magazine | Title: Study: Women Who Drink Tend to Be Thinner | 3/8/2010 | See Source »

...blindingly blue Pacific Basin. Together, Spielberg and Hanks did tests at a Universal Studios back lot to conjure up a faded Hawaiian postcard look. Palm fronds, ripe coconuts and white clouds pop out from the TV screen in a tamped-down Day-Glo way. The cinematic effect is mesmerizing. (See the best movies of the decade...

Author: /time Magazine | Title: How Tom Hanks Became America's Historian in Chief | 3/6/2010 | See Source »

Microeconomic theory has traditionally had an individual focus; everyone makes personal decisions to maximize their utility based on economic and psychological incentives. However, until now, most theory has failed to incorporate the effect of identity on an individual’s economic choices.. A new integration of economics and sociology, “identity economics,” that takes into account the influence of social contexts on humans’ choices, has major ramifications for many areas of both corporate and policy interest, including problems that have plagued the American education system. Understanding students’ incentives through...

Author: By Ravi N. Mulani | Title: Identity and Incentives | 3/5/2010 | See Source »

Finally, they examine the effect that these identities have on the utility functions of the students. The students who identify as insiders will benefit from being involved in the school and exerting at least a moderate level of academic effort. The outsiders, however, would be unhappy with these activities. Rather, their sense of self is positively reinforced by rebellion against the educational environment...

Author: By Ravi N. Mulani | Title: Identity and Incentives | 3/5/2010 | See Source »

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