Word: effective
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Dates: during 1930-1939
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Hardly had Nominee Alf Landon's acceptance speech been broadcast (TIME, Aug. 3) than Franklin Roosevelt's ace political pressagent, Charles Michelson, began to plan to put this old political maxim into effect. For the occasion he arranged an hour's nation-wide radio hookup. For the job of demolishing Republican Landon he shrewdly picked six of the President's official inferiors and the Governor's official equals-six Democratic Governors, from six States geographically selected to enfilade Kansas from assorted distances and directions...
Inside. All this international intrigue last week had little effect on the fighting inside Spain. Rifles cracked, bombs fell, cannon roared and men died just as they had for the past fortnight, but Madrid itself was peaceful. One hundred and six of the U. S. citizens marooned in the Embassy there were safely evacuated to Valencia...
...gigantic curly-haired Hereford bull. In Cuddles' box car, on the way back to the ranch where he is a cowhand, he discovers a pretty stowaway (Frances Farmer) who turns out to be his employer's niece. By the time this relationship has had its anticipated effect on their romance-amusement at his effrontery on the niece's part, outraged pride on Lara-bee's when he learns she is an heiress-the romance has served its anticipated function in excusing half a dozen songs tossed off in characteristic Crosby fashion...
...younger generations of the other lines the affliction seems to be lessening its burden. But Drs. Hauser and Weller grimly warn: "This may be more apparent than real. Not until the full effect of age becomes known in the third and fourth generations can this be known...
...seats, indirect lighting. To eliminate "wheel seats" (seats over the wheel housing), the passenger deck is raised nearly 2 ft. so that passengers step up from the centre aisle. Made of aluminum, each coach is 5,000 lb. lighter than the old style, is rakishly painted to give an effect of graceful lines to its ugly rectangular bulk. First ones went into service last week between Boston and New York...