Word: effective
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Dates: during 1940-1949
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...struggling young comedian in one-reel movie farces. At first he played a ragged, mustached character called Lonesome Luke, which he now admits was a poor imitation of Charlie Chaplin. Then he bought a pair of glassless horn-rimmed spectacles (his eyesight is fine) and studied the effect...
...decree was issued and what effect it will have is best understood by looking at how it was greeted last week in two countries, Italy and Czechoslovakia...
...They Are Not Forsaken." East of the Iron Curtain, the decree has a somewhat different purpose and effect. The Vatican said that the decree was designed to give Catholics in Communist lands "the sensation that they are not forsaken, but spiritually supported by the whole Catholic world...
...lowest grade of cooking oil, made from sunflower seeds, the subsidy soon exceeded the price at which the oil had been pegged. The effect of generous subsidies on the capital's beef was to bring on an alltime record eating spree, which so increased consumption that Argentina was unable to fulfill its export contracts. Many housewives would not take the trouble to use leftovers; it was easier to throw the meat away and reorder...
...Record in on the secret. News services spotted the trade-paper item and spread the good news to bargain-hungry U.S. consumers. Result: Goodall's retailers could no longer find anyone foolish enough to pay $27.50 for a Palm Beach, had to put the new low price into effect right away at little more than they paid for them...