Word: effective
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Dates: during 1950-1959
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...runs 110 pages--a gamut of essays, poems, short stories, reviews, and even a play. The editors launch the issue with a benign note to the effect that they intend to publish writers more interested in art than market...
...possible," he wrote, "that Soviet leadership feels it necessary deliberately to misrepresent the American viewpoint" when it accuses the U.S. of planning preventive war. "If so, one effect would be to confuse their own people and the people of the Eastern European countries under their domination." Other motives, said Ike, might be: 1) the Russians do not want to cooperate, or 2) as orthodox Communists they still believe capitalist societies are inherently warlike, or 3) their leaders are simply ignorant of U.S. life...
...stood at the microphone in Philadelphia's Latin Casino, opened his mouth wide, and slid into a number he has sobbed to audiences the world over: The Little White Cloud That Cried. To club patrons, it seemed the same old lachrymose wheeze, but to Johnnie the effect was like "the first atom bomb, exploding in pieces everywhere." Singer Ray had abandoned his familiar hearing aid, for the first time in his career was able to hear his own caterwauling at its painfully natural decibel count...
...Winston brand until in 1957 it let through 3.8 milligrams of nicotine, 22 milligrams of tar v. 3 milligrams of nicotine, 22 milligrams of tar for unfiltered king-size Chesterfield. The percentages are similar for Marlboro, Viceroy, Tareyton, Parliament and the rest of the popular filters. Net effect: "The public has paid premium prices of 2? to 6? per pack . . . for 'protection' they did not receive...
...Thousand Things are the fragments that make up life's substance, and to go on living, however maddeningly arranged the fragments may be. is itself a valid action. Spelled out against the rich, colorful background that Author Dermoût knows so well and handles so effectively, this is an affirmation that emerges with an oddly insistent, compelling effect...