Word: effective
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Dates: during 1950-1959
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...arms of Labor. In south-coast Devonport, audiences listened stonily to speeches about the summit and demanded new schools. Among the coalpits of the Tyne, in Scotland and in the Yorkshire foundry towns, pockets of unemployment threatened at least a dozen government seats. And both sides fretted over the effect of mass transfers of traditionally Labor voters from city slums to new outlying housing developments...
From Athens, Grivas promptly denounced Makarios' charges as "a fairy tale," challenged him to come to Greece for a public debate of their differences. Makarios, too cagey to be lured into an encounter where" he would, in effect, be standing public trial with Grivas as his prosecutor, promptly refused. At that, Bishop Kyprianos came out in public support of Grivas. Worse yet, Kyprianos raked up once again the old, emotion-charged issue of enosis-union of Cyprus and Greece-and urged Cypriots to denounce the settlement with Britain as "a national tragedy...
Brazil's President Juscelino Kubitschek found the second major effect of the new coffee policy in the latest Brazilian foreign trade figures. Last year Brazil's balance of payments deficit was $307 million; this year the experts figured the deficit would be closer to $400 million. But the booming coffee sales are bringing unexpected millions, and last week, by conservative reckoning, the 1959 deficit promised to be $200 million or less; Kubitschek & Co. even talk of a surplus. Turned down three months ago when he applied for approval from the International Monetary Fund for a $300 million bailout...
...Mesmeric Effect. Singer Montand was born Yvo Livi, the son of an Italian broommaker. Fleeing Mussolini's Blackshirts, the family settled in the harbor district of Marseille, where Yves quit school to become successively a waiter, bartender, factory worker and hairdresser. His evenings he spent at the movies watching his idols-Fred Astaire, Maurice Chevalier, Charles Trenet; by the time he was 18, he was doing imitations of all three in suburban flea pits. The transition from provincial hoofer to Parisian headliner began in 1944 when Montand, newly arrived in Paris, happened to appear on a theater bill with...
Equating obedience to TV commercials with good citizenship may not be the sponsor's conscious goal, but the effect, insisted Hayakawa, is the same. "Hair tonic manufacturers aren't actually trying to agitate the Negroes. Henry Ford was not trying to change the courting habits of the U.S., either...