Word: effective
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Dates: during 1950-1959
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...measures, attention to these signals "will prolong life for many at this time." First comes heredity: granted that "You are 'stuck' with your heredity," the group contends that if either a parent or grandparent died prematurely of arterial disease, "it is most important that you minimize the effect of the other factors." The others: being overweight by ten pounds or more, a high level of cholesterol in the blood, high blood pressure, smoking too much. For all these, the physicians' advice was the same: "See your physician...
Esthetics. Vortex is the creation of two San Franciscans: Film Maker Jordan Belson, 32, in charge of visual effects; TV Producer Henry Jacobs, 34, who handles the sound. Working together, the two present "esthetically gratifying audio-visual experiences probably related to basic instincts in the fear of loud noise and the fear of falling." Belson's equipment includes standard slide projectors, rotating prisms, a series of slotted globes, a strobo-scopic flicker machine that has the effect, at 15 flashes per second, of inducing the shakes in some viewers (Belson keeps his flicker to a safe eight flashes...
...Homage to Joyce consisted of unintelligible recitations of the final pages of Ulysses. Also included were such numbers as the airy Suite in the Form of a Mushroom; Untitled, an explosive collection of train noises; and Dialogue for Man and Machine, which, in addition to the whoo-whoo effect and the obscure philosophizing about matchwood, contains this mysterious admonition...
Washington figures wise in the ways of newsmen are the most polished practitioners of the TV headline art. Ex-Teamster Boss Dave Beck first admitted his curious loans from the union on CBS's Face the Nation, thereby softening the effect when the loans were brought up later by the Senate's McClellan committee. It was on ABC's College News Conference that Democratic National Chairman Paul Butler announced that Southern segregationists might be forced out of the party...
Pressed by Pam. Betjeman stands for the local, the small, the decent; and his verse is filled with an engaging shorthand of brand names -Austin cars, Craven A cigarettes, Heinz's Ketchup, Post Toasties. In one poem he used the names of real people to ironic effect ("T. S. Eliot, H. G. Wells and Edith Sitwell lie in Mell-stock Churchyard now"), but added the thoughtful note: "The names are put in not out of malice or satire but merely for their euphony...