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Word: effective (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...seminars on consumer education, investment, maintenance of credit, and the hows's and why's of using a bank. Its loan officers provide free counsel to existing and prospective black entrepreneurs and enable them to enter business through progressive loan policies. They hope this will have the two-fold effect of increasing the percentage of black owned businesses in Roxbury and opening up new employment opportunities...

Author: By Mona Sarfaty, | Title: Soul Business--Roxbury's Unity Bank | 10/28/1968 | See Source »

...result, says a Negro marketing consultant, D. Parke Gibson, "integrated advertising can only change the whites' image of Negroes. It cannot change the Negroes' image of themselves." Thus, says Gibson, the reaction of the black community to integrated ads is "neutral" and has little or no effect on their buying patterns...

Author: /time Magazine | Title: Commercials: Crossing the Color Line | 10/25/1968 | See Source »

...upward revaluation of the mark would be a quick if drastic way of righting the balance by putting the undervalued mark on a par with the dollar and the pound. In effect, however, that would raise the prices of Germany's exports, perhaps crippling its vital auto industry. Recently, Schiller responded to persistent revaluation rumors by snapping, "Nein, no, non, nyetl" He means that Germany is not about to pull down its own house-especially when others have yet to put their own economic households in order...

Author: /time Magazine | Title: Germany: Recovery's Steward | 10/25/1968 | See Source »

What Exley (the character) cannot come to terms with is his inability to own the streets paved with gold, his failure to capture the imagination of the crowd, his realization that he was never even meant to be a contender for the crown. He is, in effect, an ordinary man forced to stand on the sidelines and cheer bitterly. "I fought because I understood, and could not bear to understand, that it was my destiny-unlike that of my father, whose fate it was to hear the roar of the crowd-to sit in the stands with most...

Author: /time Magazine | Title: Books: Man on the Sidelines | 10/25/1968 | See Source »

...avoid this effect, and thus make the fall of the three all the more dramatic, Senelick is forced to mute the first act. Unfortunately Leantio, the merchant's clerk who loses his high-born bride on account of his stupid, Ben Franklin punctilliousness, has some of his best and most revealing lines in the opening moments: losing them destroys some of the irony so carefully worked into succeeding scenes. But as Kenny McBain went at the role rather gingerly throughout all of last night's performance, Leantio may be better served when he settles into the part...

Author: By Charles F. Sabel, | Title: Women Beware Women | 10/25/1968 | See Source »

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