Word: effective
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Dates: during 1960-1969
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...whose business is selling, Olgivy seems to have decided that the best way to sell himself is to be himself, and he can at times be disarmingly honest. When he removes his jacket in an overcrowded room to reveal bright red suspenders, it's not merely for an opening effect...
...effort to define their paintings within a limited pictorial space, many of the abstract-expressionist painters, in the fifties, dispensed with frames altogether. Without frames, their pictures lose the illusionistic window effect and, rather than continuing off into an imaginary pictorial space behind a frame, they stop at the edges of the canvas and are entirely contained within it. In effect, these paintings become objects contained within the room in which the viewer is standing. Though his motives are different, Warhol uses the same technique to form a continuum between the space and environment of his pictures and the proximate...
There was a scene where Joan Fontaine was supposed to faint at a coroner's inquest, and I wanted to get the effect, but nobody could lick it. From 1939, I tried again several times. And it wasn't until Vertigo, when we had to have it that it was solved with a combination of a zoom lens and a dolly-back. When I asked the trick department how much it would cost, they said it would cost $50,000.00 for the one shot, because they'd have to take a rig above the staircase to take the camera...
...difficulty they had in doing it was that they found the sides moved, and I said, "The sides cannot move!" The sides nearest the camera must stay where they are. At one time many years ago, when I was frustrated in getting this effect, I had thought, why can't we get a still printed on rubber, and I'll make a little wire on the back and pull it. I got so desperate, I even suggested that. And at last, of course, they came up with the effect of dollying back while zooming forward...
...principal effect of the Vietnam war on U.S. politics, Thomas said, in a vast increase in Presidential power. The President can now involve the U.S. in a war without popular approval, Thomas added...