Word: effective
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Dates: during 1980-1989
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...Saatchis seem to have reached the same conclusion. In October the brothers announced that they were in effect demoting themselves and bringing in new management to salvage the firm. Their choice for savior: Frenchman Robert Louis-Dreyfus, 43, former president of IMS International, a New York City-based pharmaceutical and marketing firm. Louis-Dreyfus, a Harvard Business School graduate, will take over as Saatchi & Saatchi's chief executive on Jan. 1. Maurice will retain the title of chairman, and Charles will continue as the company's executive director...
Among the most important steps that any company can take is to launch an all-out campaign to conserve energy. Such a drive can cut fuel bills sharply and at the same time reduce the pollution that contributes to smog, acid rain and the greenhouse effect. Most companies may think they use energy wisely, but few have invested in the most energy-efficient equipment and lighting systems. Contends Amory Lovins, director of research at the Colorado-based Rocky Mountain Institute: "The technology exists today to save 75% of the electricity and 80% of the oil used in the U.S. without...
...When a man knows he is to be hanged in a fortnight," Samuel Johnson once wrote, "it concentrates his mind wonderfully." The threat of impending ecological doom seems to be having the same effect on public opinion. If historians remember 1989 as the year the Iron Curtain collapsed, it has also been the year that concern for the environment reached a new peak...
...forced to think harder about the growing civil rights struggle than she might otherwise have. An encounter with menacing red-neck cops on a country road, the bombing of her synagogue, a distant but moving exposure to the force of Martin Luther King Jr.'s oratory all have their effect on her. But mostly it is the simple presence of a good man that grants her age's greatest benison, expanding rather than shrinking her humanity...
Migranyan noted Moscow's persistent rejection of reunification. "The Soviet Union is not yet ready to accept any form of reunification," he declared. "It would have a major destabilizing effect." Even a loose East-West German confederation, he said, would create internal problems for Gorbachev and tensions with the West. Migranyan suggested that the Soviet Union, the U.S., France and Britain formally agree to prevent any joining of the Germanys in the near future. Grunwald demurred, pointing out that the U.S. could never accept such a formal accord because of Washington's official commitment to the goal of reunification. Moreover...