Word: effective
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Dates: during 1990-1999
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...course, like anyone with any insight at all into life, Holofcener can't resist making us laugh as well as groan. She skillfully juxtaposes Amelia's and Laura's lives to great effect: Amelia, clearly lonely and with too much time on her hands, babbles into Laura's answering machine about how dirty her kitchen sponge is, while Frank and Laura approach snogging mode...
...money that once went in cash grants to welfare parents and using it to subsidize the wages employers pay to welfare clients whom they hire. That, however, is only one noteworthy aspect of the Wisconsin Works plan, dubbed W-2, that Republican Governor Tommy Thompson expected to put into effect by fall of 1997. Some others: the state plans to step up its own welfare spending sharply, paying out about $40 million more in the first year of W-2, or 13% more than it now spends annually. Much of the new money will go for child care--a necessity...
Hawkes said the effect of the short circuit was "a ball of fire in the contained area" of the switch, a type of blaze that "usually self-extinguishes pretty quickly...
...caused the electronic atmosphere to buzz in the mind in an unpleasant way. The gaudily hyped Olympics were suddenly overcome by their media countershadow--so that the brightness now trails an equal and opposite darkness. Is it that terror and the media were implicated in some interconnected, overcommercialized Heisenberg effect? Did the media focus on the Games invite a terrorist to fasten his fatal attention where the lights were brightest? Perhaps. (On the other hand, the Ku Klux Klan in Georgia and elsewhere carried on its terror with no lights or cameras on hand. The Klan never heard of Werner...
Media hype is ahistorical. Intimate electronic magnification causes the present vividness and trauma to override memory and the rational sense of historical proportion. We have all lived with the media effect for a long time and have made our inner adjustments to it. The trouble is that the left brain reads and the right brain watches television. The TV-watching eye takes in the explosion in Atlanta and the fireball over the ocean and the crater in Oklahoma City, and relays the shocking images to the center of the brain, which by reflex extrapolates a world menaced by terrorists...