Word: effective
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Dates: during 1990-1999
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Considering that there's essentially no science to support it, the Mozart effect has had a pretty good run. Parents all over the U.S. have been playing the Austrian composer's music to their infants and toddlers on the theory that it stimulates brain development. Even a few state governments have got into the act: Georgia and Tennessee are giving classical-music CDs to new mothers, and Florida has mandated that state-run day-care facilities play such music each...
Last year ATF expanded the Yogi tracing studies to 27 cities. In February ATF added 10 more. Each Yogi city found unique patterns, but nearly all discovered the single biggest source of crime guns was the network of licensed dealers operating within their home states. The most important effect was to replace the hopelessness of the late '80s and early '90s with a confidence that the right measures aimed at the right targets could interrupt the flow of guns to the bad guys...
...must remember, however, that the NRA too is a grass-roots organization. A great deal of money and the face and voice of its president, Charlton Heston, may make it seem like something more grand and monumental, but its true effectiveness exists in small local communities where one or two thousand votes can swing an election. People who own guns and who ordinarily might never vote at all become convinced that their freedoms, their very being, will be jeopardized if they do not vote Smith in and Jones out. Once convinced, these folks in effect become...
...immediate than anything else on the stands with such an arty sheen and mainstream aspirations. She's foraged for voices outside the media hothouse and let them vent as if they were at a dinner party (or logged on to e-mail). Physically, the magazine owes its effect to European large-format glossies like Paris-Match and Stern. A run through its pages is like watching a moving picture of short and long takes, dense alongside superficial; a centerfold of short bites about the Best Talkers up against a long essay on the joys of country life by a Manhattan...
...incredible that you did not discuss the effect of mental stress on one's health. Getting rid of tension and strain can play a role in reducing or controlling cardiac disease. You cannot expect that diet and exercise alone will protect you. DAVID W. HOWARD Bahia, Brazil...