Word: effective
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Dates: during 2000-2009
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...success of the experiment made it all worthwhile. Over the course of each evening, Langford watched the earthshine brighten dramatically when sunlight bounced off the Indian Ocean and dim as the African continent rotated into view. The implications for the exoplanet search are profound: If we can see the effect in earthshine, we might also see it in the light of distant world...
...Fortunately, my irrational dislike of change has a scientific explanation. People generally prefer things they have seen before, which is something psychologists call the “mere exposure effect.” The frequency of contact consumers have with a product also plays a role. If Delta Air Lines announces a new design for its signs and logos, it’s not a huge deal because people only fly infrequently. On the other hand, when customers use a product every day, the effects of a redesign can be jarring...
...core concept behind the website, essentially condensing all of its features, including posts between friends, into a constant stream of Twitter-esque news snippets. This time, there was no “trial” period, but only a short notice about a week before the changes took effect...
...beginning and the management tried to remove them, I’m sure that the outcry would be just as loud. Since Facebook has no incentive to budge, we might as well try to get used to the changes. That’s the beauty of the exposure effect: Pretty soon, everything new becomes familiar again...
...Director of Athletic Communications Kurt Svoboda made it clear in an e-mail that the University did “not anticipate reducing [its] varsity sports programs.” MIT Undergraduate Association President Noah Jessop said that he did not think the cuts would have much of an effect on the college decisions of current MIT admits. “I think that MIT is certainly an environment where, for a majority of students, academics are first and foremost,” he said. “Regardless of the cuts, I don’t think it will...