Word: effective
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Dates: during 2000-2009
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...Nearly five years ago, Katzenberg decided to put his money where his vision was and, starting with Monsters, committed to making all his company's animation in 3-D from the outset. While Disney's Pixar and others have also produced 3-D animation over the years, the special effect is typically added during postproduction. DreamWorks built its own 3-D-authoring software and hardware and, along with Intel and Hewlett-Packard, built a server farm that fills a room, floor to ceiling, the size of a small banquet hall. Among other tools, moviemakers there jury-rigged a video camera...
...released in late March, it will be shown in nearly 1,500 movie theaters that have been equipped with a device that fits over a digital movie projector, converting its image to 3-D. Moviegoers will get disposable Polaroid glasses that look like sunglasses, making the 3-D effect far more engaging than it was with the old-fashioned red-cyan anaglyph cardboard glasses of the 1950s and '60s. That said, the Super Bowl commercial (as well as Monday night's episode of the NBC sitcom Chuck) is designed for TV broadcast and requires a setup that's similar...
...angry Anger is usually seen as a negative emotion, but it has at least one effect that would be useful in shortening the recession. Right now, lenders and ordinary consumers aren't risking enough. Entrepreneurs--even those with solid business ideas--can't get funding, so they can't hire, so the recession continues...
...humility that was a clean break from the presidential past: he went to the State Department, to the Capitol, and appeared on the Al Arabiya television network before granting an interview to any of the American channels. In each case, the gesture was made more for its long-term effect than its short-term bang...
...last year and is still in place, a move that many Malaysians worried would heighten religious tension in the country. "I think the fatwa was issued now because of their ties to clerics in Malaysia," suggests Hamid Basyaib of the Liberal Islam Network. Many doubt it will have much effect. "The council is trying to reassert its authority among Muslims as the guardians of Islamic belief," says Azyumardi Azra, director of graduate studies at the State Islamic University in Jakarta. "The fatwa is counterproductive because Muslims who do yoga do not feel it alters their fundamental belief in Islam...