Word: effective
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Dates: during 2000-2009
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...balloon characters. (Here's a link to a similar Enablex ad - again, not the one Day studied.) Day discovered that the voiceover speed was slower than in most drug ads and stayed consistent throughout the ad. Correspondingly, when Day tested viewer comprehension, they understood and remembered Enablex's side effect profile better than usual...
...uprooted. "A lot of people living in Harlem are protected from very drastic increases in housing prices," says Lance Freeman, a Columbia University professor whose studies have shown that the level of displacement prompted by gentrification is often exaggerated. Still, Freeman says, "if the rezoning has the effect that the city planners intend, no doubt it will significantly alter the neighborhood...
...noticed one odd side effect, however: though quieter than the Silvia, the X7 makes a small, pneumatic hiss during brewing that consistently sent Sticky into heavy-panting, tongue-lolling shock. One morning the noise made the dog jump into the shower with my daughter--and Sticky hates water. Illy says he has never heard of such a thing but notes that even perfection can be perfected. "There is never an end to possible improvements," he says. "It's an endless process." Perhaps. But I still love to fiddle, so I'm sticking with Miss Silvia. You can pry her from...
...Supreme Court ruling has had some immediate effect: those who were near their dates before the seven-month moratorium are now being quickly lined up for execution. Georgia put murderer William Earl Lynd to death on May 6. But this resolution of the lethal injection fight won't speed up the system in the long run. There will still be a deep well of public and legal opposition that will fund new challenges to capital punishment, just as there were decades of challenges and moratoriums long before questions arose about lethal injection...
...Without more attention and investment, India's health will continue to be a national shame. Almost half of all Indian children under five are malnourished. The effect of that lasts for years, not only because malnourished kids are stunted, but because they do worse in school and tend to have unhealthier kids themselves. "What happens in today's India may have a bearing on the next two generations," said Dr. M. K. Bhan, Secretary of the Department of Biotechnology in India's Ministry of Science and Technology. "Undernutrition in early life is the most profound issue that should concern...