Word: effective
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Dates: during 2000-2009
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...this sense, the movie might have been made about Americans today. We can debate the toxic consequences of the U.S. occupation of Iraq, but an equally troubling and potentially more lasting question is the effect of the Iraq occupation on U.S. soldiers. The dreadful nature of that conflict hasn't touched most Americans. Its troops alone bear the scar of war; they carry it home with them - if they come home - and those nightmares may never end. Waltz With Bashir is about the cold fingers of memory that clutch the heart. Forman's exemplary film says that only by exposing...
...with, though, is not what the economy can do to the presidential race but what the next President can do to the economy. Usually it's not so much. But every once in a while, like when Franklin Delano Roosevelt was elected in 1932 and Reagan in 1980, the effect can be dramatic. Reagan's policies, together with some luck and the inflation-killing zeal of Federal Reserve Chairman Paul Volcker, helped the U.S. economy break out of its 1970s malaise into a new era of flexibility, innovation and growth. And this era didn't end when Reagan left office...
...short term; the summer gas-tax holiday proposed by McCain and Clinton would put just a few dollars in the pockets of all but the biggest gas hogs. Where Presidents (and Congress) can have a big impact is in the long-term trajectory of energy prices and their effect on the economy. Elected officials can do this by steering Americans away from oil and toward other energy sources and conservation measures - or by failing to do so, which has been the laissez-faire policy of the past quarter-century and has helped land us in our current sorry situation...
...list than items just past the middle. For example, if you are asked to hear, then recall, a list of 10 foods, chances are best that you'll forget the sixth, seventh and eighth foods. So, while drug makers abide by the law and present important side effect information, it's no surprise that they nearly all follow the same format: putting benefit information in the first half of the commercial, side effect information just past the middle, then benefit information again...
...employ crafty timing or visual distraction to deemphasize the risks. Sometimes they do so simply by using complex language: in a study of 29 drug ads that Day conducted in 2000 and 2001, Dayfound that, on average, benefit information required a sixth-grade level of language comprehension, while side effect information required a ninth-grade level...