Word: effective
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Dates: during 2000-2009
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...endorsement? I'm minding my own business in line at the bank and I'll see a woman in front of me wearing a skirt that's a little longer-length ... kind of falling below the knee, and a cardigan that she belts over. I think, Oh, the Michelle effect. There you go. It's right there. Boy, I bet cardigan sales have gone through the roof. I think sleeveless sheaths - we're seeing many, many more of them. I think she has kind of given everyone this freedom to mix up the pieces in their wardrobe...
...Harry Potter films have given you a chance to work with an extraordinary number of British acting royalty. Which ones have had the greatest effect on you? - Frank Hibrant, Cincinnati, Ohio The two that have had the biggest effect on me would be Gary Oldman, who I became very close to, and Imelda Staunton. They're both wonderful people and wonderful actors...
...before you go yelling four-letter words at every turn, consider this: in Stephens' study, swearing reduced the perception of pain more strongly in women than in men. That may be because in daily life "men swear more than women," says Pinker, which could have the unfortunate side effect of dulling the natural painkiller. "[For women] I suspect that swearing retains more of an emotional punch because it has not been overused," he says...
...environment, any move that attracts attention might be worth it. "Overall, it seems to be a pretty smart strategy," says Pete Blackshaw, a brand strategist for Nielsen Online. "Doing it on the Web makes a world of sense. They are clearly getting some buzz, there's a novelty effect. At a time when everybody is going to be competing around November to get attention, this is a good opportunity to potentially get in front of the line." Blackshaw, who monitors how brands are perceived in the social-networking sphere, says the Christmas marketing has gotten positive feedback on Twitter...
...predict college kids will study closer to home, and that families will cluster in the same area. We're already seeing similar effects from the increased price of a college education. State schools, especially the upper-tier ones, have been swamped with applications during the last decade. That's a trend that will only be enhanced by higher gas prices and more expensive plane tickets. As for families being clustered, that's going to be a long-term effect that may take a generation to manifest as young families mature during a time of higher gasoline prices. (See pictures...