Word: effective
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...budget. Yet Brüno's box-office decline from Friday to Saturday indicates that the film's brand of outrage was not the sort to please most moviegoers - and that their tut-tutting got around fast. Brüno could be the first movie defeated by the Twitter effect. (See pictures of Sacha Baron Cohen's outrageous Brüno promotions...
...rodents. If the researchers gave them turmeric first (also by injection into the abdomen), there was far less joint swelling produced. A specific active ingredient of the turmeric worked better still. A rigorous protocol and pictures of the rats' normal and swollen joints convinced me there was a real effect. Further experiments by the group even showed how turmeric turns down inflammation, by blocking production of the protein that turns on the gene that tells tiny blood vessels to grow...
Thrilling, too, is the marvelously weird Creation of the Cosmic Ocean and the Elements series, in which dreadlocked and bejeweled holy men ride atop fish and snakes. Pulsating with rhythmic semicircular waves - the Cosmic Oceans of their title - the paintings have a near-hypnotic effect. "People of a certain age," says Blurton, smiling, "have described them as 'trippy.'" Those eager to trance out amid the swirls of gold, gray and pink can sit and do so, as the curators have created a small, triangular, chapel-like space with the paintings, a knowing nod to the Rothko Chapel, the contemplation space...
Beyond spurring local trade, alternative currencies build awareness about the effect of consumers' choices. "It has started a conversation: Why local currency? Why buy local?" says Oliver Dudok van Heel, who last fall helped launch the Lewes pound to help a British town become more self-sustainable...
...liberation of Ghana from colonial rule, in 1957, had its own effect on American history: It served as a source of inspiration for the American civil rights movement. Dr. Martin Luther King Jr. visited Ghana on the heels of the Montgomery Bus Boycott and drew hope from the African nation's experience, which Obama noted in his speech. "Dr. King was asked how he felt while watching the birth of a nation," Obama told the parliament. "And he said: 'It renews my conviction in the ultimate triumph of justice...