Word: effective
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...demonstrate American military power. "The United States would take [Saddam] down because it could. The war would not preempt immediate danger, a more traditional ground for war, but prevent a danger that might emerge later," writes Gellman. One of Cheney's advisors referred to this as the "demonstration effect...
...that case too, Matory spoke out against what he perceived as pro-Israel bias, condemning Summers for saying that professors calling for a divestiture of Israel were “anti-Semitic in effect, if not in intent...
TIME: What do you expect will be the knock-on effect on Saudi Arabia of the banking crisis and the overall economic downturn...
...outrage was fueled by fact - better if it was fueled by emotion, which would tweak the fury of his base, leading to exciting exchanges on cable television and fresh chatter around the watercooler. Unlike health care or foreign policy, the emotional charge of outrage has a magnetic effect; voters are forced to take sides and respond, shifting the debate...
...four years later, Schmidt and the McCain campaign have returned to outrage, and there is little doubt that the tactic is again having the desired effect. Two weeks ago, the McCain campaign crowed about the alleged mistreatment that the press and the Barack Obama campaign were heaping on Alaska governor Sarah Palin (at roughly the same time that the campaign sent out e-mail blasts featuring enthusiastic media blurbs of Palin's convention speech). After the convention, the indignation only intensified; in the course of 24 hours, McCain accused Obama of supporting "sex education" for kindergarten students and referring...