Word: effective
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...minority of neuroscientists disagree that sleep actively aids memory, suggesting instead that consolidation of memories is merely a side effect of snoozing. They argue that the true purpose of sleep is to "cool down" the brain by resting the neurons that have been firing all day long. Paller's study lends support for the majority view: when sounds were played to the sleeping brain, the EEG patterns indicated activity - signaling that perhaps certain memories were being revisited - and this processing appeared to strengthen memories. "The meow somehow stimulated the association of the cat with a certain position on the screen...
Ratnesar seems to downplay Reagan's effect on the fall of the Berlin Wall. Diplomacy has often combined an iron fist and a velvet glove. Reagan also appreciated the importance of opening minds, a warm heart and a silver tongue. S MacDermott, TORQUAY, ENGLAND...
Chicken Parts and Tires But the same Americans who speak darkly of the China effect routinely seek out the least expensive cell phones, televisions and clothing and demand that companies whose stocks they invest in show double-digit profit growth. Procter & Gamble needs the supercharged gains of its Oil of Olay brand in China to remain compelling to investors. The Otis Elevator Co., a unit of United Technologies, makes great elevators, but it's China that's erecting thousands of skyscrapers. And the same Chinese who snap up copies of China Is Not Happy seek business deals with American companies...
...recalls a certain scene: after 45 minutes of seemingly plotless meandering, a single moment of suicidal violence shocks the audience out of their fugue and puts them on the edge of their seats for the remainder of the film. “The Road” employs a similar effect; following a span of wandering, father and son come upon a disconcertingly civilized-looking house, which they are drawn to investigate. Readers of the book know exactly what's coming, which only makes it worse. Another memorable scene features Michael K. Williams, best known as Omar from...
...thorniest critic in the government's side. But the seizure of her Nobel medal and the threats against her family seem poorly calculated. "The irony of all this is that such policies give Ms. Ebadi more prominence," says Farideh Farhi, an Iran expert at the University of Hawaii. "In effect they make her harassment itself the human-rights message that they are trying so hard to prevent her from expressing...