Word: effectives
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Dates: during 1950-1959
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...strange bit of copy. "The following," began a story punched out 6 miles west, "is released by Childrens Hospital of Los Angeles, 4614 Sunset Boulevard. Attention city desks. Advance release. 'Mistletoe is for kissing, not for eating.' " Thereafter followed 200 words, drafted by Childrens Hospital, to the effect that mistletoe is poisonous when taken internally. What was remarkable about the story was not the toxicity of mistletoe but the transmission. One of the publicity man's newer gimmicks in his tireless assault on news space is the teleprinter, which delivers handouts to the city desk looking just...
...Shivers. In effect, the two crewmen were emissaries of Dr. John Strong, of Johns Hopkins University, who designed the experiment but felt that skilled balloonists were better able to carry it out under the rigors of high-altitude flight. Chief instrument was a 16-in. telescope mounted on top of the gondola and manipulated by remote control by the scientists inside. But they ran into immediate trouble. Take-off had been delayed for three hours by a minor fire in the gondola, and by the time the balloon reached 80,000 ft., Venus was too low to catch...
...ladylike Jolly goes North for further schooling. Beyond some vivid touches by Eartha Kitt, the play has small merit. It is so gagged up with breezy situations, crude stereotypes and comic characters that the racial angle, which might have breathed chill realism upon Shavian comedy, seems merely employed for effect. What is not Pygmalion about the play is tatterdemalion...
After a year of the tightest money since the 1920s, the U.S. last week experienced a slight easing in the general demand for funds. It was partly due to the depressing effects of the steel strike and industry's uncertainty about investing heavily in inventory before a settlement is reached. But the Federal Reserve Board also eased money to take care of the usual extra demands around Christmas by permitting member banks to count a percentage of their vault cash as reserves, thus in effect adding some $1.4 billion in lending power...
...slight easing had no effect on interest rates. The U.S. Treasury last week sold its 13-week bills at 4.5%, the highest point in history for its shortest-term borrowing, partly because only the week before it had drawn heavily on short-term funds with a $2 billion offer of 320-day bills at 4.86%. Bankers expect even greater pressure when a steel settlement is made and a rush for supplies and postponed expansion exerts new pressure on the money market...