Word: effort
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Dates: during 1990-1999
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...sole duty should be to "the truth" and "facts, facts, facts," as Starr has sanctimoniously and, I think, accurately reminded us, what is he doing chatting with the woman who once abetted a similar Hail Mary p.r. effort by Michael Jackson and Lisa Marie Presley? In going on ABC less than a week after visiting the House Judiciary Committee and appealing directly to the American people on matters both of substance ("There is no excuse for perjury. Never, never, never") and style (Starr confessed to having seen "any number of" R-rated movies), the special prosecutor was practicing the sort...
After the Model T's enormous success, the two visionaries from rural Michigan became friends and business partners. Ford asked Edison to develop an electric storage battery for the car and funded the effort with $1.5 million. Ironically, despite all his other great inventions, Edison never perfected the storage battery. Yet Ford immortalized his mentor's inventive genius by building the Edison Institute in Dearborn...
Reuther's activism couldn't be contained by the collective-bargaining arena. One of many social problems that spurred him to action was the despoiling of the Great Lakes, particularly Lake Erie, a dying body of water that has been substantially revived by the cleanup effort he supported. At home, he helped mobilize volunteers to restore Paint Creek, a stream running through his community. He became actively involved in developing low-cost housing units in Detroit's inner city, including the Martin Luther King Jr. complex in downtown Detroit...
...claim to provide an ideal start to the perfect day, and when mushy canned peas nestled alongside a piece of fat-marbled beef represented a healthy diet. Though Burnett's corporate talismans endure, they occupy a world where consumers are increasingly caustic about the products that they purchase. The effort by marketers to capitalize on the cynical mind-set of an mtv generation has overwhelmed the quest for universal human archetypes. Jadedness and sarcasm are becoming the dominant argot of advertising...
Beautiful didn't necessarily mean fashionable. Having edited two leading women's magazines over the past 25 years, I am hard pressed to think of a trend that Lauder started. The company never made any effort to be the makeup choice in the fashion shows. What you had with Estee Lauder was the quality of her view, of her demand for an ultrafeminine portrayal of the product. Every woman in every ad was the essence of femininity. Is that the kind of women we are talking about now? I'm not sure, but women know who Lauder is. Hers...