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Word: effort (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...commune than a company: its bad reputation with minorities and unions nearly devastated Coors in the early 1980s. A p.r. turnaround was urgently needed. The spending targets for minority vendors, for example, result from a "covenant" the company signed with black and Hispanic groups in 1984 in an effort to make up for a racially charged speech by William Coors, one of the brothers who has worked for the company...

Author: /time Magazine | Title: Why Coors Went Soft | 11/2/1998 | See Source »

...Arafat seemed to hear the passionate appeal of Natan Sharansky, former Soviet prisoner of conscience, now Trade and Industry Minister, for "a public effort to recognize our needs." At the White House ceremony, the P.L.O. leader offered a new empathy for Israelis: "We are fully committed to whatever is required from us to achieve real security and constant peace for every Israeli person and for the Israeli people...I will do everything I can so that no Israeli mother will be worried if her son or daughter is late coming home...

Author: /time Magazine | Title: Inside Wye Plantation | 11/2/1998 | See Source »

...Yankees' one great moment was pitcher David Wells' perfect game, in which not one of the opposing Twins got on base. This was an individual accomplishment for which Wells had to rely heavily on teammates: an error, or even a weak effort, would have ended it. But many fans who saw the game of a lifetime weren't there because of the Yankees; the game was sold out because it was Beanie Baby day. The Yanks' starters couldn't even get in fights alone; their two bench-clearing brawls--one with the underperforming Orioles and one with a frustrated Toronto...

Author: /time Magazine | Title: The Greatest Ever? | 11/2/1998 | See Source »

...extent that they think about Australia at all, tend to imagine it as the Wild West they began to lose a century ago, but with koalas. Australian culture, except for some of its pop music and literature, is wretchedly underreported in the U.S. In fact, this is the first effort ever made by an American museum even to show any images made in Australia in the 19th century, let alone give them context and historical placement...

Author: /time Magazine | Title: Art: Visions of Two Raw Continents | 11/2/1998 | See Source »

...which you reported scurrilous lies [about an extramarital affair]. My wife and I have a wonderful, 100% faithful, Christ-centered marriage. Our relationship is strong enough to survive anything. But the lies that are being spread have surely damaged others. I am sorry that TIME chose to aid this effort. DAVID M. BEASLEY Governor, South Carolina Columbia...

Author: /time Magazine | Title: Letters: Nov. 2, 1998 | 11/2/1998 | See Source »

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