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Word: effort (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...will be a geriatric world, at least in wealthy countries, with at least 20% of the people 60 years or older," says Stanford chemist Carl Djerassi, synthesizer of the birth-control pill. For that reason, he predicts, drug companies will turn from contraception to conception in an effort to help older women have babies. As for aging men, they'll have at their disposal libido and sex-performance boosters that will make Viagra seem like baby aspirin...

Author: /time Magazine | Title: Got Any Good Drugs? | 11/8/1999 | See Source »

...pound or two every year. Because swordfish don't breed until the female is five years old and weighs 150 lbs., we're killing and eating the teenagers before they can reproduce. And though the U.S. is trying, at last, to lead a campaign to stop the slaughter, the effort is too little, too late. Swordfish, like tuna and the other pelagic (open-ocean) fish, roam far from American jurisdiction. There have been reliable reports of commercial fishermen in the Mediterranean routinely landing swordfish weighing between 10 and 15 lbs.--the babies, less than a year...

Author: /time Magazine | Title: What Will Be the Catch of the Day? | 11/8/1999 | See Source »

...vaccine is our only real hope to avert a disaster unparalleled in medical history. A concerted research effort was launched three years ago in the U.S., and hints of promising strategies are emerging from experiments in monkeys. But even if an AIDS vaccine is developed before 2025, it will require an extraordinary effort of political will among our leaders to get it to the people who need it most...

Author: /time Magazine | Title: Health & Environment: ...And Will We Ever Cure AIDS? | 11/8/1999 | See Source »

...that gets 2[degrees]C (4[degrees]F) warmer over the next century, an ice age by midcentury would be unimaginably devastating. The lingering uncertainty about whether our relentless production of greenhouse gases will keep heating our planet or ultimately cool it suggests that we should make a better effort to leave the earth's thermostat alone...

Author: /time Magazine | Title: Health & Environment: ...And Then How Cold? | 11/8/1999 | See Source »

...private sector, competition and the desire to expand into new markets fueled an intense research effort into new reproductive technologies. The most impressive technology of all was germ-line genetic engineering, which could be accomplished only by experts in human embryology, who were employed exclusively by private fertility clinics. The potential for profit was enormous, and financial support was easily obtained from biotech venture capitalists. Indeed, the unique American political-scientific-business environment boded well for global domination of the new field...

Author: /time Magazine | Title: Can You Make My Kid Smarter? | 11/8/1999 | See Source »

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