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Word: effort (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

Citigroup, in an effort to improve its bottom line and repay the government, has put a "For Sale" sign on numerous pieces of its business, downsizing what once was the nation's largest bank. Citi's executives are taking a decidedly different tack in trying to rescue their firm than their competitors, and some analysts question whether the downsizing alone will be enough to turn around the bank...

Author: /time Magazine | Title: The Citi Sale That Never Ends | 10/12/2009 | See Source »

...there are no signs that the big Citi sale will end anytime soon. The bank still owes the government $45 billion from this past year's financial-rescue effort, and Citi executives said the bank would like to repay the government soon. Last June, in an unusual move, Citi hired investment banker James von Moltke for the sole job of heading the bank's corporate-disposal effort...

Author: /time Magazine | Title: The Citi Sale That Never Ends | 10/12/2009 | See Source »

...think world leaders are putting enough effort into combatting global warming...

Author: /time Magazine | Title: 10 Questions for Kofi Annan | 10/12/2009 | See Source »

Besides, the constant effort of maintaining optimism in the face of considerable counterevidence is just too damn much work. Optimism training, affirmations and related forms of self-hypnosis are a burden that we can finally, in good conscience, set down. They won't make you richer or healthier, and, as we should have learned by now, they can easily put you in harm's way. The threats that we face, individually and collectively, won't be solved by wishful thinking but by a clear-eyed commitment to taking action in the world...

Author: /time Magazine | Title: Overrated Optimism: The Peril of Positive Thinking | 10/10/2009 | See Source »

...made a very kind and generous offer, and I would want her to know that I am touched that she has offered her time, energy, and money to make our faculty meetings a little brighter. We choose to forego cookies at our faculty meetings as part of our larger effort to live within our new budgetary reality. Unsurprisingly, this amenity was less important to our mission than, say, maintaining financial aid for one more needy student. We certainly didn't eliminate cookies in the hope that someone else would pay for this amenity. The FAS is, of course, not unique...

Author: By Michelle L. Quach | Title: Free Cookies for the Faculty? | 10/10/2009 | See Source »

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