Word: effortful
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...brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl, there is no doubt that...
Jack C. Megan, Director of the OFA, helped coordinate the effort and provided funding for the event. “We are always trying to support underrepresented art forms. We also recognize that there are a lot of brilliant people here, and sometimes one of the best things an office for the arts can do is not think it has all the ideas. So when a Forrest O’Connor shows up, we’d be crazy not to respond...
Anyway, these three professors—who tweet about a range of topics related to their respective areas of expertise—have made the effort to leave the Ivory Tower and communicate with the world beyond the gates of Harvard. Here’s a little rundown of each of these Twitter accounts (along with a recent tweet...
...high school seniors, offering students the opportunity to apply to college using a pre-filled application that doesn’t require an essay or candidate profile—just a signature. This method of applying to institutions of higher education is disturbingly detached and requires little introspection or effort on the part of students...
...comes as a shock that on his newest album, “Rebirth,” Wayne leaves rap music behind altogether in favor of an as-yet uncharted genre: rock. In this latest effort, Wayne abandons rap’s sampled beats for a bass, drum set, and electric guitar. Power ballads of unrequited love replace tales of street violence and self-promotion, and the dissing and calling out of other rappers is tossed out in favor of punk-inspired castigation of society and nameless enemies. This bold step, however admirable it might be in theory, comes nowhere near...