Word: effortless
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...simply indulging his paternal pride. In his hard-hitting campaign to unseat Illinois' three-term Democratic Senator Paul Douglas, 74, comely, honey-haired Valerie Percy, 21, a June graduate of Cornell, proved one of Chuck Percy's doughtiest aides. With sunny enthusiasm that made the task seem effortless, she recruited and coordinated hundreds of youthful Percy-for-Senator volunteers, helped set up 22 campaign centers in the Chicago area, made dozens of warm little speeches for her father. She toured the wards wearing a winsome smile and a button that said, "HI! I'm Valerie Percy-Chuck...
...relax. Never have clothes been more stylish, well-made and-more to the point-wearable. As always, they are suited to the American woman's casual, active way of life, which has made comfort, simplicity and an effortless fit the hallmark of U.S. clothing everywhere. More important, as the American woman's tastes and interests have become increasingly varied and sophisticated, the $15 billion-a-year U.S. industry has learned how to create a distinctively "American look" not only for sportswear and daytime outfits-long American specialties -but in formal ball gowns and cocktail dresses as well...
From Kooky to Effortless. Americans do still, of course, buy European haute couture. Their purchases account for 40% of the trade in the Paris couture houses. Since an original Balenciaga ball gown can cost $12,000, or a Chanel suit $2,200, pacesetters such as Mrs. William Paley and Jackie Kennedy also snap up the "line-for-line" copies available in the U.S. Manhattan Socialite Mrs. John Converse happily admits, "I love Ohrbach copies." She also likes American designers like Bill Blass and Mainbocher. Nowadays, the Duchess of Windsor, Mrs. Loel Guinness and Mrs. Jeanne Murray Vanderbilt shop on both...
...Model China Machado, now an editor on Harper's Bazaar, "is that we are developing a Designer's Look." Each designer strives to create an individual personality that comes across in all his clothes; and they range from, say, the kooky inventiveness of Rudi Gernreich to the effortless poise of Ferdinando Sarmi. As to the best U.S. designers, each fashion expert has his preference, but two are universally ranked...
...women call and say they want them," he moans. "It is not to be believed." Pablo has strong dislikes: "Pink foundation is awful, green eyeshadow is vulgar, eyebrows are hateful, dark lipstick is obsolete." What he favors, and has made fashionable, is makeup that shows yet seems effortless: healthy, glowing skin, light lipstick, and fascinating, fluttering eyes-"the only part really worth making...