Word: efforts
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Dates: during 1940-1949
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...From the Publisher, May 19, 1947). He went there to examine postwar business conditions and to talk to exporters about advertising in TIME Inc.'s overseas editions. He found, to everyone's astonishment, that in all the decades of trading between Britain and the U.S., no real effort had been made by either country to discover the requirements and attitudes of American retail stores toward British goods. In other words, the British consumer goods industry had never really met the American market face to face...
Although French archaeologists have recently dug up considerable quantities of stone tools and weapons, the Bryan-Movius expedition will mark the first time that a geologist and an archaeologist have teamed up in this region in an effort to relate prehistoric remains of a western European race to a definite period in the history of the world...
Professor Yeomans, who served under President Lowell as Dean of the College during most of the 1909 to 1933 regime, traces President Lowell's "effort to make the student the educational unit and to help him to educate himself...
...such free-style individualists as the American Unitarian Association, the effort was doomed from the start. The writers found widespread Unitarian agreement on only three points: 1) belief in the dignity and promise of man; 2) insistence on "the principle of the free mind"; 3) "a common program of [liberal] social action." On matters theological there seemed almost as many opinions as there were Unitarians; toward God, attitudes ranged from emphatic interest through vagueness and indifference to flat rejection. Sample views...
Most telecasters believe that eventually Hollywood will be forced to spend at least 50% of its time and effort on making films that television can afford. So far, except for a few shorts, the only films being specially made for television are commercials, which often add a new dimension of irritation to radio advertising. In a typical TV plug, the camera peers fixedly at a chart, showing the superior cushion effect of Firestone tires. Or it may ogle a picturesque blonde, pointing out the virtues of a refrigerator. Rarely has television hit on a first-class formula, like Lucky Strike...