Word: efforts
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Dates: during 1940-1949
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...presented in such a way that they merely create "confusion of the mind and congestion of the ducts of thought." The reader's digestion of news will never be "effortless." TIME, however, tries to sift, sort, condense and explain the news by this simple standard: How much effort can an ordinarily educated and intelligent man or woman be expected to use in understanding this story? It's no use saying that 80 million Americans ought to have a thorough grasp of physics by this time next year. Whether they ought to or not, they won't. Until...
...this elaborate and expensive effort? In times past, news has been adequately conveyed for far less than $1.48 a word. When the women met at the well it was enough if one of them said: "Piers is at it again." Everybody knew Piers. Everybody knew whether the statement meant that Piers was experimenting with a new crop called "turnips," or giving money to the poor, or lying drunk in a haystack. The news at the well was not only intelligible, it was adequate...
Part of TIME'S $1.48 goes into a more or less clumsy effort to tell the reader what kind of guy Piers is, or why he tries to grow turnips or what are the chances that he'll set fire to the haystack and burn up his house, wife and children; in short, to tell, across the 20th Century community's backyards of specialization, complexity and confusion, what the news is, and to tell it in such a way that its hearer will take it in and be able...
...York office. A typical story (July 12, 1943) of this kind began: "Thoughtful soldiers and officials in London and Washington last week had to turn their attention to a serious new war problem: the exuberant optimism now sweeping the Allied world and lessening the Allied war effort. For proof that the effort had lessened, the U.S. Army had only to look at the production figures, down in May, down again in June...
With prayer, with humility of spirit tempering his temerity of mind, man has always sought to define the nature of the most important fact in his experience: God. To this unending effort to know God, man is driven by the noblest of his intuitions-the sense of his mortal incompleteness-and by hard experience. For man's occasional lapses from God-seeking inevitably result in intolerable shallowness of thought combined with incalculable mischief in action...