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Word: efforts (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...indirect, in the Chinese invasion. Washington's "evenhanded" policy of castigating both the Vietnamese invasion of Cambodia and the Chinese invasion of Viet Nam was scornfully dismissed as a tilt toward China. It was that insistent Soviet view which torpedoed a United Nation's Security Council effort to devise a cease-fire formula. Western and Third World members lined up behind a proposed resolution calling for reciprocal withdrawal of both Vietnamese and Chinese troops. China indicated that it was in favor, but negotiations collapsed in the face of a certain Soviet veto. In the light of Vice Premier...

Author: /time Magazine | Title: SOUTHEAST ASIA: Suck Them In and Outflank Them | 3/12/1979 | See Source »

...occurred to stations that if they tried a little harder during those sweeps months, they would do better in the ratings and could make more money. But since the networks supply them with 22 hours of prime-time programming each week, it also occurred to them that the real effort had to come from their big brother in Manhattan. If a network is doing well, its affiliates also do well. If it is not, station owners become dyspeptic and surly and begin looking around for a bigger and better brother...

Author: /time Magazine | Title: Chaos in Television | 3/12/1979 | See Source »

...track. Script and casting problems were just as bad. One script ripped off Hitchcock's Strangers on a Train; another leaned very hard on The Prisoner of Zenda. In addition, most of Curtis' first-choice performers were unavailable so fast. Something eventually came of all the effort, but it scarcely seemed worth the money. Reviews were awful; ratings were as bad. In its last outing, Supertrain received only 19% of the audience...

Author: /time Magazine | Title: Chaos in Television | 3/12/1979 | See Source »

...audiences, and once in a while you hit it. All in the Family was one. We all appreciate that the younger audience has almost complete control of the set, and since you want to get the set on and tuned to your station, you make a special effort to get shows on in the early evening that appeal to a younger audience...

Author: /time Magazine | Title: Television: Talking Heads: A Triptych of Network Chiefs on Thrust, Appeal, Consensus, Risks, Holes, Fun, Meaning and . . . | 3/12/1979 | See Source »

...flock of MiG fighters, was falling apart under a plodding but determined advance by a mere 4,000 Tanzanian troops and a miscellaneous collection of Ugandan exiles. Since early February, this force had been moving north from the border that Amin barged across last fall in an effort to buck up his tough-guy image by seizing a piece of Tanzanian territory. For weeks Amin's regime had been pinpricked by guerrilla attacks around the country and more seriously hurt by a near total shutdown of fuel supplies from Kenya. Oil truck drivers have refused to drive into Uganda...

Author: /time Magazine | Title: UGANDA: Big Daddy's Big Trouble | 3/12/1979 | See Source »

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