Word: efforts
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Dates: during 1990-1999
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Although Delaney-Smith said her team was still a little slow, she was pleased with the effort...
...cynical about politics. "I believe oftentimes campaigns resort to mud throwing and name calling, and Americans are sick of that kind of campaigning," he says, chatting with an unseen listener. "I'd like to run a campaign that is hopeful and optimistic and very positive." It's a textbook effort at inoculation. If you hear anything bad about me, the ad's subtext says, it's that mud throwing and name calling I warned you about...
Another Bush ad, by far the most striking and unusual of this campaign, reflects an effort at a different kind of inoculation. As a worried little girl wanders around what seems to be an abandoned military base, Bush tells us that "we live in a world of terrorists, madmen and missiles." The girl suddenly disappears, as Bush says that "a dangerous world still requires a sharpened sword." When he promises a "foreign policy with a touch of iron," the girl reappears, reaching out her hand to a uniformed arm. While the ad was produced well before the Governor flunked that...
...plane down. A second later, a small shield is flicked up over the twin-engine control levers on the central console, and both engines switch off. Four seconds after that, the plane's speed brakes, panels deployed atop the wings rise into the airstream, disrupting the lift in an effort to slow down the descent. Suddenly, the plane begins to climb...
...steady and controlled. The captain would not pull his control yoke up while the co-pilot pushed down. There was no radio mayday and evidently no attempt to signal a hijacking. The plane's final climb may be explained by traditional aerodynamics or by a pilot's desperate effort to regain altitude...