Word: efforts
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Dates: during 2000-2009
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...launch the Carbon War Room, a corporate think tank of sorts, designed to incubate and spread the best ways to cut carbon in corporate sectors ranging from aviation to shipping to construction. It's a global-warming remedy by business for business, and given the paralysis in the international effort to curb climate change, it could be the right idea for the right time. "I think if the government can't deliver, it's up to industries to themselves," says Branson. "We have to make it a win-win for all concerned." (See the top 10 green ideas...
...that Richard Reid tried to blow up. When one of her colleagues tried to stop Reid, Sherrouse rushed to help. But she couldn't get down the aisle because so many passengers had already joined the melee. "They were instantly on him," she remembers. "It was a group effort." And so it should be. The flight attendants can't be everywhere at once. Nor can TSA officers...
...their horse habit sounds about as reasonable an idea as getting them to stop scarfing snails. (And that's without even factoring in the emotional aversion to seeing a loin of Trigger or fillet of Black Beauty served with pepper sauce.) But opponents of the Brigitte Bardot Foundation effort say there's more than just culinary discernment behind their desire to keep alive a tradition that some historians trace back to the early 1800s, when Napoleon fed his famished soldiers horses slain during the Battle of Eylau. (See pictures of what the world eats...
...partnership worked - to a point. Vang Pao's troops gained a reputation for being fierce jungle fighters who rescued downed U.S. aircrews, gathered military intelligence and fought the communists to a stalemate. The effort was for many years the CIA's largest covert operation, until the agency funded the mujahedin against the Soviets in Afghanistan. In 1969, Richard Helms, director of the CIA, told President Richard Nixon that Vang Pao had 39,000 troops engaged in active fighting. But casualties were so bad, he wrote, that Vang Pao's forces were using teenagers as young as 13 to fill their...
...Last month, 56 U.S. softball players traveled to Cuba for a series of goodwill games that probably did more for America's public image on the island than any single political effort over the past 50 years. And in Nicaragua, where political relations with the U.S. have frayed ever since former revolutionary Daniel Ortega returned to power in 2007, U.S. ambassador Robert Callahan has discovered he can do some of his best work wearing a baseball mitt. (See TIME's top 10 sporting moments...