Word: efforts
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...separates online from off-line TV: you're holding something. Watching old-school TV, you flop on the couch and let the medium wash over you. New school, you hold a screen in your hand, balance a laptop or sit at a desk. There's a small but constant effort, the tiniest bit of physical feedback...
...with," suggests Fisher, "you can better reach them and create more intimacy." (One telltale sign: the ring fingers of directors are longer than their index fingers.) In the future, might singletons be able to use a blood test to zero in on prospective mates, saving us a lot of effort and enabling us to wear jewelry? "Possibly," she says...
ASSETS In an effort to cleanse banks' balance sheets, the government will spend up to $1 trillion on a Public-Private Investment Fund that will provide private investors with incentives to acquire toxic assets...
...Diego, at Hage Elementary, teachers desperate for help in the school library are recruiting parent volunteers to staff the facility a few days each week. Juli Finney, president of the school's Parent-Teacher Association, admits that while this solution isn't ideal, it is precisely the kind of effort she and other parents must make to ensure that state budget cuts don't deny their children the chance to experience the thousands of books that are now quite literally behind closed doors. "Technically, the PTA is supposed to put icing on the cake and not provide the cake itself...
...which Pepsi’s “thirst for positive change” will be welcomed. Quite serendipitously, Pepsi has timed the re-redefinition of their classic brand with a political phenomenon, firmly clamping itself to the new president’s coattails in an effort to reinvigorate its image as “the forward thinker’s choice.”Historically, Pepsi has navigated the management of its image deftly. While the red, white, and blue graphic in question is now as recognizable as the name Pepsi itself, it was a relative late-comer...