Word: efremova
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...spoiler to say that Gorton et al. ultimately salvage the campaign. (Their secret consultancy was a TIME cover story in 1996.) The drama is in how. Facing a suspended election and crackdown if Yeltsin tanks and possible dictatorship if the communists win, they persuade Yeltsin's daughter Tatiana (Svetlana Efremova) to try a modern campaign: focus groups, photo ops and brutally negative ads. She resists their suggestions as "phony American tricks." (One of numerous ironies is that many former subjects of the "evil empire" are more idealistic about democracy than the Yanks.) But eventually she accedes even to the brazen...
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