Word: ega
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...America's answer to the challenge facing the free world!"-so President Harry Truman had trumpeted at its birth in April 1948. In a tremendous twelvemonth, EGA had primed the pump of European recovery, pushed ahead through Communist attacks and sabotage, plucked 270 million people from the brink of chaos and despair. By all this it had added immeasurably to the chances of the U.S. and the world for enduring peace and prosperity. In the words of its chief, ECAdministrator Paul Gray Hoffman, it was on the way to proving itself "the best bargain the American people ever bought...
...first sunny warmth, Bruce stood by his broad window in the U.S. Embassy Annex overlooking the Place de la Concorde. "The trouble with this weather," he complained lightly, "is that it makes the French too optimistic about their economy. Rain would be better for their crops." Many an EGA man believed that France, with her chronic slipshod finances and Communist sabotage, was ECA's biggest problem. Bruce was sure France could also be ECA's biggest triumph...
Sympathy and reticence were somewhat easier in Britain than in other EGA fields. No one was plugging away at the Marshall Plan goal of independent economy by 1953 with more determined self-help than self-denying Britons. Finletter had no need to pressure or preach. Socialist Britain, in fact, could be quite touchy about capitalist America's help. As Finletter well knew, EGA could come a political cropper if it crudely pressed a capitalist tract into Britain's hand along with the ham sandwich...
Alan Valentine, 48, tall, handsome university president (Rochester) on leave (also Freeport Sulphur Co., Bausch & Lomb Optical Co.), was EGA chief in The Hague. He had come to The Netherlands at Paul Hoffman's persuasion, leaving two children in schools at home. He worked from 9 a.m. to 7 p.m., running a 41-man mission, visiting plants, farms, talking with business groups, trying (as he put it) "to get four or five important things done per day, but usually settling...
...EGA help had not resolved Holland's overseas mercantile problem-how to restore trade with Indonesia and her once lucrative transoceanic shipping in general. But ECA's pressure had helped bring about one solid achievement long dreamed by the Dutch: economic union with their Benelux neighbors, the Belgians and Lux-embourgers...