Word: eggnog
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...Eggnog," Collier's jumped its print order from 3,400,000 to 3,900,000, spent $40,000 extra on articles, almost doubled its usual sale of advertising. It was a sensational journalistic stunt which, as such things often do, grew out of another idea...
...Collier's Fifth Avenue headquarters, the mysterious project was called "Operation Eggnog." The man in charge of it was Associate Editor Cornelius Ryan, who for nine months acted as cloak & daggerish as if he were blueprinting an atomic war. That was just what he was doing...
...clairvoyance, the magazine had no report on what Stalin might think about its stunt. But many a reader was sure to feel that Collier's pat, "inevitable" outcome of the war made "Eggnog" somewhat hard to swallow...
...skips lunch. With great effort ("I go crazy"), he resists the spaghetti, ravioli and pizza he dearly loves, and the beer he loves scarcely less. In the old days, Lanza once polished off 40 pieces of fried chicken at a sitting, and washed them down with a quart of eggnog...
...such informal touches and by generous benefits (retirement plans, stock-participation programs, etc.), McDonnell has kept morale high, has never lost a day's production through strikes. Neither has he lost his Scotch canniness; for the annual Christmas party, he figured out that exactly twelve ounces of eggnog per person was the right amount to insure conviviality without excessive hilarity-and ordered the whisky accordingly. As a result of such dollar-watching, his overhead, says the Navy, is among the lowest in the business...