Word: ego
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Dates: during 1930-1939
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...respectable in him drove him elsewhere. Circumstances took Ray to Manhattan. There she re-encountered Walter, less clerkly, more respectable. They drifted into a sub-rosa apartment, and she became the perfect mistress, he the perfect banker. Legally unhallowed years brought out the sacrificial-maternal in Ray, the paunchy ego in Walter. When he died respectably in the arms of his wife, he had made no allowance for faithful Ray. Her old beau Kurt, now an automobile-millionaire in Detroit, might have married her, but Ray was not that kind. Instead she starved herself to send money to an impoverished...
...Alter Ego. Rule No. 1 of the practical handbook of How to Become President says: Acquire a wise, devoted friend who will work and speak for you as you would for yourself. Obviously, the aspirant cannot go about telling people he wants to be President. He must have an alter ego without egotism. This friend and spokesman should have political wisdom, like Mr. Smith's Judge Olvany and Mr. Wilson's Col. House. He should not be chosen carelessly, as Charles Curtis chose loud Matthew Quay Glaser (1928), nor should he have an excess of zeal...
Robert Johns Bulkley, the genial, bulky Wet Democrat who won a Senate seat in Ohio three weeks ago, last week lay abed in Cleveland breaking three important rules. He had bronchitis. He was not traveling around letting himself be seen. He had not yet found an alter ego to build him up as a candidate for the presidency...
...Press. By the same token that "You're dead when they stop writing about you," you are unborn until they begin writing about you. So rule No. 5 declares: Get a Press! This is accomplished in several ways. The alter ego must see to it that editors get courteous, efficient service when they exhibit curiosity. Friends of editors may be asked to bring the editors to call, dine, have a drink. Writer friends should be encouraged to undertake character sketches. Greatest of all press handlers for the Messrs. Hoover and Smith were two New York women-Mrs. William Brown...
Although he is now 74, he still works assiduously. This year he published Civilization and Its Discontents,- a psychoanalyst's survey of modern civilization. We suffer, today, from a cultural super ego, he states. This super ego is a kind of acute group conscience which prohibits and censors the individual, emphasizes standards to be lived up to rather than happiness which is the natural goal of men. As an individual becomes neurotic under these conditions, so the whole of humanity may develop a neurosis. The super ego is a manifestation of aggressiveness, one of the two great antagonistic forces...