Word: ego
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Dates: during 1980-1989
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...copied by 62 school districts around the country. Police officers meet for 45 minutes to an hour with teachers and classes in elementary and junior high schools for 17 lessons stretching through a semester. Many lessons have little to do directly with drugs; they concentrate on such ideas as ego and self-esteem. Though they might seem cloudy concepts for sixth-graders, the officers try to make them fun by using balloons and role-playing games...
Hence 69 pages worth of "Major H Winners" at the back of Crimson in Triumph--69 pages worth of subliminal, ego-buttering hard-sell...
Secretary of Defense Caspar Weinberger and his anti-arms control alter ego Richard Perle fought hard against the modest concessions on offensive weapons ^ and even harder against any concession on SDI. "Anything that gives up strategic defense would be undesirable in every way," Weinberger insisted last week. Even if the Soviets were to reduce their offensive arsenal in return, he added, curtailing SDI would be "a bad bargain for the world." Secretary of State George Shultz and his aides, especially Paul Nitze, have fought just as hard to move pieces rather than merely touch them...
...instance, simply depended on the words of the articulate artist himself. Another, Private Conversations, chronicled the creative process, eavesdropping on the filming of Arthur Miller's Death of a Salesman, starring Dustin Hoffman. The behind-the-scenes glimpses were illuminating but not especially pretty. After 90 minutes of intense ego management, the participants seemed diminished, not enhanced, by the scrutiny...
...slightly lesser degree, Zbigniew Brzezinski under Carter, Poindexter does not consider himself a virtual foreign-policy czar. He has neither the desire nor the personality to pressure other high officials into agreement. Instead, by avoiding the limelight, Poindexter believes he can effectively work out compromises among his large-ego clients...