Word: ego
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Dates: during 1980-1989
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...schizophrenic attitude among consumers. E.E. Norris, executive vice president of the Manhattan ad agency Batten, Barton, Durstine & Osborn, has nicknamed this the "splurge or scrimp" mentality. He argues that today's consumers are willing to spend heavily on goods and services that they value highly either for their ego satisfaction or convenience, such as Gucci shoes or Cuisinarts. But on products that they do not value so much, buyers are cutting corners. The extreme example: the Mercedes owner who wears K Mart clothes. Says Norris: "The consumer would rather have some good life and some bad than no good...
...last of her father's six children, the 85-year-old Freud was her father's companion, secretary and student from 1913 until his death in 1939. She is most renowned for her work on the psychoanalysis of children and her theories of "ego psychology." More recently, Freud has argued for the legal rights of children...
Since 1922 when she delivered her first paper as a young student in Vienna, Freud has written prolifically with what psychologist Robert Coles has called "luminous coherence." Her works include the ground-breaking, The Ego and Mechanisms of Defense, and a variety of studies of child analysis. More recently, critics have praised The Writings of Anna Freud, a seven-volume collection of her works...
Obviously, Harvard's rigorous admission standards, lack of a persuasive recruiting program, absence of a physical education or similar "quasi-academic" major, and refusal to indulge in many other athletic ego-stroking actions, limits the University's appeal. Many of the nation's blue-chip prospects, who have athletic tunnel vision and hunger for a high-caliber program, are not going to be attracted by the educational advantages of a Harvard. Yet inexplicably, Harvard often competes against the very schools that do harbor such hot-shots. The handicap that Crimson teams must confront in contests is both clear and substantial...
Almost everyone who creates a fictional world as rich as Lucas' identifies with one or more of his characters. In Star Wars there was a lot of Lucas in Luke, the wide-eyed farmboy who was always yearning for bigger things. In The Empire Yoda is his alter ego. Yoda's speeches might almost be called The Wit and Wisdom of George Lucas. Like Yoda, Lucas is a devout believer in the Force. Says Lucas: "When you are born, you have an energy field around you. You could call it an aura. An archaic description would...