Word: ego
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...After researching more than 750 major business failures in great depth, we came to the conclusion that humans are wired for poor decision-making," says Chunka Mui, a co-author of Billion-Dollar Lessons. "Ego, sunk costs, emotions, self-interest, etc., lead to blind spots. The not-so-intelligent have the same issues, it's just that the stakes are lower...
Some of the most interesting techniques are classified as "emotional approaches." Interrogators are allowed to flatter a detainee's ego, for instance, by praising some particular skill. Alternatively, the interrogators may attack the detainee's ego, by accusing him of incompetence - forcing him to defend himself, possibly giving up information in the process. If interrogators choose to go on the attack, however, they may not "cross the line into humiliating and degrading treatment of the detainee...
...become the digital age's premiere guilty pleasure - an activity enjoyed by all and admitted by few. The phenomenon has even been the subject of scholarly research. Last year, a team of Swiss and Australian social scientists published a study concluding that the practice of self-Googling (or "ego-surfing," as it's sometimes called) can partly be traced to a rise in narcissism in society, but that it is also an attempt by people to identify and shape their personal online "brand." The authors of the survey no doubt returned to their cubicles and Googled themselves...
...similarity to Facebook is no accident. Google profiles are the search giant's fiendishly clever attempt to turn your ego-surfing pain into their gain. By giving users a modicum of control over the results that appear on a search for their name, Google hopes to establish a social network beachhead and take on wildly popular sites like Facebook and MySpace. Facebook users who otherwise couldn't be bothered to set up a separate profile page on Google might find the idea appealing if it gives them some control over the Google search results for their name...
Wray lets Will tell his own story half the time, and gives the other half to Detective Ali Lateef, who’s leading the subway-centric manhunt. The novel is ripe with divergent identities: Will and his alter ego, “Lowboy”; his mother Yda and Lowboy’s name for her, “Violet;” Lateef and his given name, “Rufus White.” The alternating perspectives of the narrative themselves constitute a sort of double identity, mirroring the dynamic between the world of institutions above ground...