Word: egos
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Dates: during 1950-1959
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...were possible to cap the human ego like a gas well, and to pipe off its more volatile byproducts as fuel, Houston's multi-millionaire wildcatter Glenn McCarthy could heat a city the size of Omaha with no help at all. Whether he would allow his rampant psyche to be dedicated completely to so prosaic a project, however, is doubtful-several million cubic feet would undoubtedly be diverted to a McCarthy Memorial Beacon which would nightly cast its glare as far west as El Paso...
Symbolic Clock. In nearly all of the 127 plants studied, Dr. McMurry and his staff found that the worker was frustrated, made to feel like an "inferior creature, a number in a department." The indignities of the factory caste system, he declares, crush the worker's ego-"The time clock is a beautiful symbol of servitude." Workers are constantly galled by rules which assign them to dining rooms and toilets inferior to their bosses', and leave them, to scramble for space in the parking lot where stalls are reserved for executives...