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Word: egos (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...remainder of the contest was devoted to Harvard morale-building, as the Crimson inflated both its ego and the score during the second half. At one stage the margin stood at 63-34, but with the crowd imploring the home squad to double Yale's score. Crimson Coach Tom Sanders displayed a bit of mercy...

Author: By Michael K. Savit, | Title: Cagers Humble Elis, 81-64 for Fourth Ivy Win | 2/8/1975 | See Source »

...woman who had made it on brains in the sexist hierarchy of Hugh Hefner's Playboy empire. From a receptionist's job, which she took in 1960 shortly after leaving high school, she rose to become Hefner's executive secretary for eleven years. As his alter ego and chief of staff, she saw to a diverse range of the head Playboy's needs, from matters of substance and budget right down to scheduling his private jet and arranging overtime for the butlers in the baronial 100-room Playboy mansion on Chicago's Gold Coast...

Author: /time Magazine | Title: INVESTIGATIONS: Clouds Over Bunnyland | 1/27/1975 | See Source »

...citizens, most of them without any noteworthy lineage. Explains Halbert's Haslinger: "People get their shields because they are turned off by being a social security number. They want to remind themselves that they are something special." Adds Ken Kandler, president of Sanson's: "We sell instant ego...

Author: /time Magazine | Title: Modern Living: Arms and the Mail | 1/27/1975 | See Source »

that the other side of a giant, arrogant ego is a painful desire to be petted and stroked. Where else would that apply more? (Except perhaps on Capitol Hill, but there they have to get used to having a shoe clerk tell them what dumb jerks they are every two years...

Author: By Seth M. Kupferberg, | Title: Trouble in Laputa | 1/27/1975 | See Source »

...least the administration hasn't got that kind of giant, arrogant ego. No one could say that it isn't willing to learn fast. As recently as last spring, Bok would have been bewildered by this fall's memos. "That's disappointing," he remarked, referring to an earlier question about criticisms of the University as too much like a corporation. "Are there still these people raising this analogy to IBM and that sort of thing...

Author: By Seth M. Kupferberg, | Title: Trouble in Laputa | 1/27/1975 | See Source »

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