Word: ehfa
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Dates: during 1934-1934
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David E. Lilienthal. president of EHFA, got busy selecting electric ranges, refrigerators (costing less than $80), water heaters (costing less than $65) suitable for rural sale. He invited several advertising agencies to submit designs for a TVA emblem and suggest plans for an advertising campaign. Chosen were Young & Rubicam's emblem (a blue hand holding a red lightning bolt with the inscription "TVA-Electricity for All") and plan of campaign. The campaign: window displays, demonstrations, pamphlets distributed by franked mail...
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