Word: eholiday
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...making their Web experience hassle-free and user-friendly, they can achieve better sales. That's why 42.9% of merchants have improved their search function, 42.6% have added or enhanced product videos and 32.7% have included customer reviews to help shoppers make buying decisions, according to Shop.org's 2008 eHoliday Study, conducted by Shopzilla. Further, 8 in 10 retailers are offering some kind of free shipping option this season, often with a stipulation like a minimum purchase amount. Consumers are increasingly savvy about playing these options for maximum value. "They will bundle their purchases so they can combine shipping costs...
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