Word: ehrlich
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...industrial manufacturing, from product conceptualization to the myriad tasks of actual production. In so doing, the infant technology is already firing up a billion-dollar market of its own, as well as beginning to alter the very meaning of work for blue-and white-collar employees alike. Says Jeffrey Ehrlich, a CAD/CAM specialist for General Electric: "An avalanche of technology is heading toward us. The problem is trying to get people to understand and digest...
...Rimers of Eldritch--New Ehrlich Theater, 539 Tremont St., Boston...
...automaker's strategy has set off daydreaming by other corporate homeowners. Says Clifford Ehrlich, senior vice president of Marriott, which has an inventory of 76 unsold homes: "We could offer home buyers a free week in Santa Barbara at a Marriott Hotel." Executives at AMF, which even owns an employee's former home on Mount St. Helens, toyed with the idea of offering its Trac 14 catamarans or AMF-made snowblowers to anyone who would buy one of its 60 homes...
...Ehrlich, a professor of biological sciences at Stanford University, and his wife Anne, a biological research associate, have carefully documented their book, and it is also fascinatingly readable--an all-too-rare combination. Extinction has the abundant facts and examples of a textbook and a bibliography of more than 50 pages--yet it reads like a novel. And though the arguments linking man's fate with those of other species are weak, they are interesting...
...Ehrlich's case histories really back up their hypothetical arguments. They call attention to the diversity of organisms: "A gram of fertile agricultural soil has yielded over 30,000 one-celled animals, 50,000 algae, 400,000 fungi, and over 2.5 billion bacteria." Yet they fail to show how man is currently destroying his own food basket. They note briefly that other civilizations, like those in the Tigris and Euphrates valleys, could not maintain their irrigation systems properly and withered away with their crops. But history, no matter how harrowing, does not always parallel the present. The potential catastrophes that...