Word: eichenbaum
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Dates: during 2000-2009
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...told about his experience with Catholic missionaries, when he took a one-year leave from Harvard Law School to service as principal of a vocational school teaching carpentry and welding to teenagers in Honduras. Red, white and blue "Catholics for Kaine" bumper stickers proliferated in the Old Dominion. David Eichenbaum, Kaine's media strategist, tells TIME that he sees a recipe for national Democrats in Kaine's victory in Virginia, a GOP stronghold that President Bush won by 8 points in 2000 and 9 points in 2004. "Talking about his faith gave people a comfort level that he wasn...
...wary about public expressions of piety," he said. "We share so much about ourselves in this line of work. There's nothing secret about my life; I've been under a microscope. Why wouldn't I talk about the thing that motivates me to do what I do?" David Eichenbaum said it doesn't even have to be purely religious: In focus groups, exurban and rural voters reacted well as long as they knew a candidate had core values...