Word: eiffel
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Dates: during 1950-1959
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...engineering, Sporn went to work for AGE in 1920, served as the company's chief engineer for 14 years before he became president in 1947. A music and art lover with an engineer's eye for form (he patterned AGE's transmission towers after the Eiffel Tower), Sporn likes to punctuate his conversation with frequent calculations on a slide rule, deals only in precise figures. He has doubled the company's capacity since 1949, hiked operating revenues an average of $15 million a year to $258 million in 1955. He also shaved the price of power...
Gourmets to the last, the newspapers of Paris printed up special menus "pour le grand froid." Their recommendation: plenty of red meat and fresh vegetables. Movie houses and theaters canceled their shows. The hydraulic elevators at the Eiffel Tower refused to work, and even the doughty and haughty clochards (the hobos of Paris) sought shelter in the stations of their ancient enemies, the police...
...More popular: Versailles and the Eiffel Tower...
Citroën threw money around on lavish living, promoted his cars in a manner unheard of in France. He organized a Citroën expedition to Central Asia, another across the Sahara Desert, and put his name in lights on the Eiffel Tower-280,000 bulbs winking in letters 100 ft. high...
...fine wines. Pierre Michelin, tycoon of Michelin Tire Co., France's largest tiremakers, who had bought up an estimated 63% of Citroën's stock, told André Citroën: "Monsieur, you have nothing more to do here." Citroën lost the company, the Eiffel Tower lights winked out, and six months later Citroën died...