Word: eiffel
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...company's founder, Andre Citroen, a high-living production and promotion wizard who revamped France's sluggish artillery-shell plants in World War I, later introduced Henry Ford's mass-production techniques to begin his auto firm. He advertised with songs and skywriting, once had the Eiffel Tower strung with 250,000 lights that spelled CITROEN. But he spent even more lavishly on development and the Deauville gaming tables, lost control of the company to the more staid and highly secretive Tiremaker Michelin in 1934, and died heartbroken within a year...
...week's end the New Lavender Hill Mob, as Fleet Street inevitably christened it, was still at large-probably, guessed Scotland Yard, holed up within metropolitan London. Unlike Alec Guinness' mob, which melted down its loot into solid-gold Eiffel Tower souvenirs and shipped them to Paris, the real-life quartet probably aimed to export its bullion to India, where gold fetches twice the world market price. "I see no reason why they should be caught," said one expert. "They have a market for it all ready. It's that kind...
...Opening in June, the 400-room Cavalieri Hilton, stretching across Rome's highest hill, Monte Mário, will be the city's first new de luxe hotel in 20 years. Hilton is negotiating for a hotel site at Orly airport outside Paris, and another near the Eiffel Tower...
Armored Car. The night before De Gaulle was to inspect the Ecole Militaire on the Left Bank near the Eiffel Tower, Paris gendarmes swarmed over the ground, searching the buildings for weapons and interrogating officer students and teachers. De Gaulle showed up next day on schedule, but (in a concession to danger rare for him) cooped up inside an armored Citroën limousine with bulletproof windows. According to the official story from Sûieté headquarters on the Rue des Saus-saies, police had discovered a plot on a civilian's tip, in the nick of time...
...Italian press was outraged. "Why not St. Peter's Basilica!" snapped the Paese Sera. Grumbled Il Giornale d'ltalia: "It's like putting the Eiffel Tower up for auction." Romans conjured up terrible visions of neon signs winking over the colossal marble statues of Neptune and his Tritons...