Word: eikenberg
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...interviews with TIME, Crist and his new campaign manager, former chief of staff Eric Eikenberg, described a counterattack for 2010 that will emphasize Crist's conservative bona fides while casting doubt on those of Rubio - who recently conceded to a Florida television station that he too would have taken Obama's stimulus money. At the same time, Crist will try to avoid giving the impression - as he did often this year, especially as he acrobatically tried to distance himself from the stimulus - that he's cynically apologizing for his moderate principles in order to win conservative voters who may well...
...Eikenberg, who was brought on last month as the Governor's poll numbers kept falling - despite an early endorsement from the National Republican Senatorial Committee - says the campaign will make a stronger grass-roots outreach to a wider swath of Republican voters. "Party activists are tremendously important," he says, "but you also have to tell your story to the Republican voters whose time is consumed by running a small business or getting their kids through school. We think they'll come out in force the more they hear who Charlie Crist is all about...
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