Word: einstein
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Dates: during 2000-2009
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...would win in a fight, Baby Einstein or Barbie? Baby Einstein isn't a character. He's just a brand. So that imaginary fight wouldn't be a fistfight. It'd be a fight for mind share and market share. It'd be a fight for dollars...
Every day, in Targets and Wal-Marts across the country, those two brands go at it. Which one do you give your kid? It depends on how old your child is, obviously, but as any good supermom will tell you, Baby Einstein is the choice of parents who want their daughter to speak Swahili by seventh grade and go to Harvard. They leave Barbies for people who, they imagine, just want their daughter to have a smile on her face and go to a great state college...
...winning? It's not close. Barbie crushes Baby Einstein. Last year the Baby Einstein brand sold $200 million worth of products. The Barbie brand's sales were 15 times as high. A giant $3 billion...
...putting the dramas of affluent families on Page One. It would be O.K. if they delivered those portraits with a sardonic wink, so that we might laugh at the foibles of the well-off. But there is no wink. In the eyes of the media, we all buy Baby Einstein...
...through a 12-week comp process before learning that the Pudding had chosen their script. The pair saw its initial submissions develop into a full script by mid-July, but the revisions are still ongoing. “There’s a whole lot of genius—Einstein is one type, Dali is another—and we just need to figure out what type of genius we want to be,” Kollmer said. That genius has been difficult to flesh out, as Phillips described, “Just overall, it’s a tough...