Word: einsteins
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...Baby Einstein vs. Barbie Overscheduled kids. Overprotective parents. They're hot-button media issues, but are they really the problems faced by most American families...
...would win in a fight, Baby Einstein or Barbie...
...Baby Einstein isn't a character, just a brand, so this imaginary fight wouldn't be a fistfight. It'd be a fight for mindshare and market share. It'd be a fight for dollars...
...Targets and Wal-Marts across the country, these two brands go at it. Which one do you give your kid? It depends on how old your child is, obviously, but it also depends on what kind of parent you are. As any good Supermom will tell you, Baby Einstein is the choice of parents who want their daughter to speak Swahili by 7th grade and go to Harvard. They leave the Barbies for other people - people who, they imagine, just want their daughter to have a smile on her face and go to a great state college...
...even close. Barbie crushes Baby Einstein. Last year the Baby Einstein brand (now a Disney property) sold $200 million worth of products. The sales of the Barbie brand, (a Mattel property), were 15 times higher - a staggering $3 billion...